Experts in Packaging Design and Innovation


Rustipani. The successful baguette redesigned

Last year the new product range Rustipani of the Nestlé brand Wagner made its triumphal entrance to the German frozen food market. Now the time for change has come and B+P Creality has recently redesigned the Rustipani packaging.


new branding concept

Frozen Delicacies …

B+P focused on the dialogue within the new branding concept. The consumer is addressed directly, individually and highly emotionally …


packaging design

Exquisa - Creamy stirred

The target was to sharpen the positioning of the established brand and to strengthen the differentiation to the direct competitors