The results of the meeting in Istanbul
On April 7th, the semiannual meeting of our Global Local Alliance GLBA took place in Istanbul.
Alliance members from Europe, Africa, Asia and both Americas met in the city between two continents to discuss the latest developments on the branding and packaging markets. Thomas Reiner, Berndt+Partner Chief Executive Officer, shared his experience on the topic "Transformation of products" with his colleagues from all over the world.
At the forefront of the changes were our Chinese partners from GLBA Shanghai, who first discovered the trend according to which online media are more and more becoming a natural extension of traditional formats.