Promotion and Cross-Selling at P.O.S.
Our client Campari Germany launched in January-February 2017 a promotional campaign for its brands Skyy Vodka und Frangelico. The main goal of the campaign was to promote a “Frangelico” hazelnut liquor. For this purpose, small bottles of the liqueur were attached to the bottles of its more well-known brand Skyy Vodka.
B+P Creality invented for Campari a space-saving and secure concept, how to attach two glass bottles at P.O.S. For this purpose, a plastic holder was developed, which could be manually attached to the bottlenecks to hold the bottles tightly together. Thanks to the special design of the holder, the give-aways were additionally protected against theft.