Aspirin - New packaging
The classic among pain killers which has been on the market for more than 100 years has now completely been revised. Through its new unique microactive technology Aspirin has its effect twice as fast than before. Reason enough for a complete new packaging which not only improves the product protection and increases convenience but also respectively communicates the innovation level of the new Aspirin. The new aluminum packaging distinguishes through a multi-chamber folding box having the package leaflet stored in a separate chamber. This way disturbing handling for the single packages’ removal is prevented. B+P is especially proud of having won the German Packaging Prize 2014 with this packaging.
|CLIENT||Bayer AG / Bayer Healthcare|
|TASK||Packaging Development, Packaging Innovation, Structural Design|