HOMANN. TODAY: POTATO SALAD.

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HOMANN is market leader in Germany regarding delicacy and side salads. „Homannomann“, advertised by germany’s well-known entertainer Barbara Schöneberger, has meanwhile become a familiar expression. B+P has developed a completely new potato salad product line for HOMANN in order to give the brand as well as the entire product range new, forward-looking impulses. Product, branding concept and the packaging itself are more than accepted by consumers. Within only one year, HOMANN could win over 800.000 new households thanks to the new product range “Heute”. Our holistically developed packaging design led to approximately 2,3 million sold packages. This success story is continued with a new delicious variety; the “Heute” pasta salad – just in time for the beginning of the barbecue season. Not only these figures show that our holistic approach of brand strategy, naming, branding and packaging design, is leading to sustainable success.
CLIENT Homann GmbH
PRODUCT “Heute” - Delicacy Potato Salad and Noodle Salad
INDUSTRY Food
TASK Branding, Naming, Structural Design, Packaging Design, Final Artwork
RESULT Branding and design of a new product line
BENEFIT
  • The „Today…“ („Heute...“) branding concept sets focus on the conscious decision for the product and underlines the „ homemade taste” aspect
  • Perception as holistic, strong product concept and transfer of HOMANN brand into a new product world
  • Modern formal language and table-fine decorative packaging
  • Quality and modernity are specified through reduced presentation of ingredients
  • Clearly perceptible differentiation from competition at POS
CONTACT Stephanie Graf