JACK LINK'S. AIR-DRIED PACKAGING.

AIR-DRIED PACKAGING.AIR-DRIED PACKAGING.
Jack Link's conquers the old continent with the hearty chewing snack from the American prairie. In the USA, jerky belongs to the daily snack range just like the mini-salami does here. Berndt+Partner supports Jack Link's in the market launch and have developed a packaging design that brings the product and the brand closer to the customer, without ignoring the US American roots.
CLIENT Jack Link's Germany GmbH
PRODUCT Beef Jerky, Beef Steak Bites
INDUSTRY Food
TASK Packaging Design, Artwork
RESULT
  • in the first phase following the product launch, Jack Link's reported an average sales growth of 30% for each month (with no advertising measures!)
  • the novelty on the European market is brought closer to the customers with the Jack Link's packaging and is well-received in the food retail sector
BENEFIT
  • the artwork shows an optically very problematic and polarized product in a highly appetizing and aesthetic manner
  • due to the waivered use of image-building classical advertising, the packaging was and is the decisive brand and product communicator
CONTACT Dirk Rose