PEDAG. PACKAGING IN VARNISH AND LEATHER.

PEDAG. PACKAGING IN VARNISH AND LEATHER.
The Berlin based company Schelchen develops, produces and distributes premium-quality shoe care products Europe-wide under the brand PEDAG. With the new, noble packaging design Pedag emphasizes the premium quality of their products and their position in the premium segment. Berndt+Partner was responsible for the design relaunch of the shoe care product line all in all: beginning with the design positioning over the development of the design concept to the realization of the final artworks and the supervision of the production.
CLIENT Schelchen GmbH
PRODUCT Pedag shoe care
INDUSTRY Care + Cleaning
TASK Packaging Design, Final Artwork
RESULT
  • Relaunch of the complete shoe care range
  • Re-Positioning of the brand in the premium segment
BENEFIT
  • Noble, premium impression as confirmation of the product quality
  • Perception of the product family as a strong, consistent brand
  • Increase of the functionality by clearly structured information hierarchies and user friendly product-value tables
  • Differentiation of product segments and quick association of the product by using key visuals in varying colors and additional illustrations
  • Ensuring the high quality of print and packaging through our production supervision
CONTACT Dirk Rose