BAYER. PACKAGING BEATS SCARS.

BAYER. PACKAGING BEATS SCARS.BAYER. PACKAGING BEATS SCARS.

The new product Bepanthen Scar Gel is used for treating fresh as well as older scars. Through frequent application the visibility can be improved and pain sensitivity can be reduced.

The aim was to generate an added value for the user through packaging. The result is an innovative primary packaging, which supports the effect and improves the dosage while applying.

The packaging system as developed is a dispenser, which consists of an integrated massage ball at the lower end. The user deploys the system to massage the scar, which improves the scar tissue. Additionally, the integrated massage ball is designed to be cleaned easily.

CLIENT Bayer AG / Bayer Consumer Care, Basel
PRODUCT Bepanthen Scar Gel
INDUSTRY Pharma
TASK Packaging Development, Structural Design
RESULT Primary packaging with medical benefits
BENEFIT
  • Added value through an integrated massage ball
  • Improved application and dosage of the product
CONTACT Ilka Wolters