ALEVE AND BAYER ASPIRIN. BOTTLED SOLUTION.
In the North American pharmaceutical market, pills are not generally sold in blister packages, but rather in bottles. This also includes the American brands "Bayer Aspirin" and "Aleve" from Bayer. Berndt+Partner developed a new generation of bottles with new closures for these two brands. For the development of the new bottles, the focus was targeted communication with the consumer and the differentiation to the competition.
|CLIENT||Bayer AG / Bayer Healthcare|
|PRODUCT||Aleve, Genuine Bayer Aspirin|
|INDUSTRY||Pharmaceutical, US market|
|TASK||Packaging Development, Packaging Innovation, Structural Design|
|RESULT||development of a new bottle form and closure technology|