ALEVE AND BAYER ASPIRIN. BOTTLED SOLUTION.

ALEVE AND BAYER ASPIRIN. BOTTLED SOLUTION.
In the North American pharmaceutical market, pills are not generally sold in blister packages, but rather in bottles. This also includes the American brands "Bayer Aspirin" and "Aleve" from Bayer. Berndt+Partner developed a new generation of bottles with new closures for these two brands. For the development of the new bottles, the focus was targeted communication with the consumer and the differentiation to the competition.
CLIENT Bayer AG / Bayer Healthcare
PRODUCT Aleve, Genuine Bayer Aspirin
INDUSTRY Pharmaceutical, US market
TASK Packaging Development, Packaging Innovation, Structural Design
RESULT development of a new bottle form and closure technology
BENEFIT
  • strong differentiation to the competition
  • convenience benefit with soft touch material for smooth and easy opening
  • catchy color for heightened POS effect
  • embossed writing on the side for tactile brand perception
  • rounded label surface for individual labeling
CONTACT Christoph Waldau