LIVIO. PACKAGING ... NATURALLY DELICIOUS.

PACKAGING ... NATURALLY DELICIOUS.PACKAGING ... NATURALLY DELICIOUS.
Berndt+Partner developed the complete packaging design for the fine food specialist Homann. From the individual bottle form to the graphic design of the labels. The packaging innovations with the practical dispenser bottles for ketchup, mayonnaise, salad cream, and tartar sauce are... naturally delicious. That is also the opinion of the trade magazine "Lebensmittel Praxis". Due to the convincing product and communication concept, Livio tomato ketchup was awarded silver as "Product of the Year 2010".
CLIENT Homann Feinkost GmbH
PRODUCT Livio (ketchup, mayonnaise, salad cream, tartar sauce)
INDUSTRY Food
TASK Packaging Development, Structural Design, Packaging Design
RESULT brand compliant and practical packaging as convincing reasoning towards trade and consumer in a fiercely competitive market
BENEFIT
  • trendy, practical, PET headstand bottle
  • unusual design for the dressing sector. Puristic silhouette with a triangular bottom surface reminiscent of the characteristic triangular shape of the Livio salad oil can
  • brand compliant extension of the packaging design to include the new product line and development of elements for differentiation of the product line and product varieties
CONTACT Dirk Rose