APETITO ... Frozen Delicacies
Food has to inspire. A promise that has been fulfilled by apetito for more than 50 years. With 1.3 million people who enjoy apetito daily, the pioneering company in the cold storage sector is still one of the market and innovation leaders.
The new launch of the product line “LunchBoxen” underlined apetito’s market position and innovation strength.
B+P focused on the dialogue within the new branding concept. The consumer is addressed directly, individually and highly emotionally by means of a polaroid image with a personal message as well as another image of the meal that is made rather imperfect on purpose. It is a packaging design that one just wants to have and enjoy…
|PRODUCT||Frozen ready meal|
|RESULT||New brand + packaging concept in the freezer for a young target group|