BAYER. STARTER KIT FOR ASPIRIN CARDIO.

Packaging Design for Aspirin Cardio

The target of Aspirin Cardio is the prevention of heart attacks. The Starter Kit is a supportive tool for doctors and pharmacists in order to facilitate explanation to their patients regarding effects and usage of Aspirin Cardio.

B+P has developed a Starter Kit on the basis of a traditional tinplate can which, besides product and information material, is equipped with a magnetic heart marking the respective weekday of the last tablet intake.

The graphic design is based on tight brand design requirements and was initially implemented for the Korean market.

CLIENT Bayer AG / Bayer Healthcare
PRODUCT Aspirin Cardio
INDUSTRY Pharma
TASK Packaging Design, Final Artwork
RESULT Starter Kit for patient education by doctors and pharmacists
BENEFIT
  • Bundling of all treatment-accompanying information
  • Practical weekday register with magnetic heart
  • High-quality product and brand perception by traditional tinplate can
  • Sales-supporting direct-marketing activity
CONTACT Dirk Rose