AURORA. SUNNY MOMENTS WITH THE SUNBURST.
Since the 50s, the brand Aurora is well-known and popular as THE top quality flour brand in Germany. The brand was hardly further developed over the past years, neither in communication nor in packaging. In close cooperation with Aurora marketing, Berndt+Partner created the basis for a brand relaunch in packaging, and sharpened brand positioning.
|CLIENT||VK Mühlen AG|
|PRODUCT||Aurora Flour, Aurora Baking Mixes|
|TASK||Brand Consulting, Packaging Design|
|RESULT||sharpened brand positioning|
|BENEFIT||create the basis for the development of brand identity on a communication level and packaging design|