APETITO. PACKAGING ... WITH WELLNESS APPEAL.

Packaging Design
Apetito was determined to conquer the frozen meals market even if it meant starting with a product packaging concept at the consumer level. The goal was to follow the wellness megatrend with a frozen menu that is correspondingly credible in both concept and design.
CLIENT Apetito AG
PRODUCT Apetito … with wellness appeal
INDUSTRY Food
TASK Packaging Design
RESULT artwork for 4 wellness product concepts
BENEFIT
  • artwork with its own wellness visual language
  • integration of the artwork in the parallel configured Apetito product line
CONTACT Dirk Rose