INBEV. INNOVATION POTENTIAL.

Packaging InnovationPackaging InnovationPackaging InnovationPackaging Innovation
The brewery market doesn't offer a whole lot of options when it comes to packaging innovations. The identification of innovation potentials is therefore all the more important. With the help of the Creality Check tool from B+P, optimization potentials in the key European markets for the leading InBev brands were analyzed and innovation themes were developed.
CLIENT Anheuser-Busch InBev
PRODUCT Various beers (Beck's, Brahma, Leffe, Stella Artois, etc. … in the markets Germany, UK, Belgium, France, and Italy)
INDUSTRY Beverage
TASK Packaging Innovation
RESULT
  • analyze the actual packaging status with the aid of the Creality Check tool
  • develop and assess innovation themes
  • process the selected innovation themes
  • generate initial packaging ideas
BENEFIT fill the innovation pipeline with initial packaging ideas (cans, multi-packs, high rotation units, …)
CONTACT Dirk Rose