INBEV. INNOVATION POTENTIAL.
The brewery market doesn't offer a whole lot of options when it comes to packaging innovations. The identification of innovation potentials is therefore all the more important. With the help of the Creality Check tool from B+P, optimization potentials in the key European markets for the leading InBev brands were analyzed and innovation themes were developed.
|PRODUCT||Various beers (Beck's, Brahma, Leffe, Stella Artois, etc. … in the markets Germany, UK, Belgium, France, and Italy)|
|BENEFIT||fill the innovation pipeline with initial packaging ideas (cans, multi-packs, high rotation units, …)|