HOCHLAND. PACKAGING BOTH TASTY AND TASTEFUL.

Packaging Development, Packaging Innovation, Structural Design
Hochland sliced sandwich cheese revolutionized the sliced cheese product market in the mid-90s. This was particularly a result of the thermoform trays with the re-closable membrane seal. Due to the vast number of imitators, Hochland set a goal to develop a new, innovative re-closable seal.
CLIENT Hochland Deutschland GmbH
PRODUCT Sandwich slices
INDUSTRY Food
TASK Packaging Development, Packaging Innovation, Structural Design
RESULT 2 very promising tested packaging concepts
BENEFIT
  • VP concept 1: thermoform tray optimized both optically and in handling
  • VP concept 2: an innovative re-sealable slice (patented by B+P), which simultaneously contributes to improved shelf performance
CONTACT Dirk Rose