HOCHLAND PATROS. PACKAGING ON A ROLL.

Packaging Development, Structural Design
With the Patros roll, Hochland created a type of feta cheese with all the versatility of mozzarella. To package the cheese immersed in salt brine, the idea was to significantly raise convenience for the consumer in contrast to conventional pouch packaging.
CLIENT Hochland Deutschland GmbH
PRODUCT Patros Feta-Roll
INDUSTRY Food
TASK Packaging Development, Structural Design
RESULT
  • sealed thermoform tray
  • individual shape, adapted to the Greek brand world (amphora shape from the side view)
  • tray form enables additional tilted standing position for improved shelf performance (direct view on the sealing membrane)
  • attractive recipe suggestions make versatile use visible
  • kick-off for the launch of the thermoform tray as packaging medium for all Patros cheeses and additional tray-based product innovations
BENEFIT
  • thermoform tray with product view and clean handling (in comparison to the previously established bag)
  • optimized shelf performance as alternative to familiar bottom standing position of the tray
CONTACT Dirk Rose