ASPIRIN. PACKAGING WITHOUT A HEADACHE.

ASPIRIN. PACKAGING WITHOUT A HEADACHE.ASPIRIN. PACKAGING WITHOUT A HEADACHE.

For many years now, Berndt+Partner is a partner of the global R&D department of Bayer Healthcare. We develop the packaging systems of today and for the future for Aspirin and a multitude of additional Bayer products like Bepanthen, Rennie, Supradyn, Redoxon, or Aleve.

For Aspirin, we developed the treasure box and the new blister form, which offers consumers high added value in convenience. In the meantime, the treasure box is used by Bayer worldwide.

CLIENT Bayer AG / Bayer Healthcare
PRODUCT Aspirin
INDUSTRY Pharmaceutical
TASK Packaging Development, Packaging Innovation, Structural Design
RESULT
  • developed a new folding box (treasure box) with high convenience added value
  • developed a strong brand blister
BENEFIT
  • folding box opens over the package front, providing greater access to the blister; better overall view
  • improved removal of the blister, due to neat placement of the instruction leaflet behind the blisters
  • new blister form with embossed Bayer cross is characteristic and communicates the brand even when the blister is transported without the folding box
CONTACT Christoph Waldau