SONAX. CAR CARE SERIES FOR CAR ENTHUSIASTS.

CAR CARE SERIES FOR CAR ENTHUSIASTS

SONAX is one of the leading car care products manufacturers worldwide. The SONAX XTREME product line particularly aims at car enthusiasts placing great demands on the care of their jewel.

Berndt+Partner has holistically supported the car series' brand relaunch: from new-positioning, via development of the new logo as well as the design concept to final artwork for over 20 products and 70 packaging items.

With the new packaging design, SONAX underlines its tight relationships with its target group and further expands its pole position with this new brand era.

CLIENT SONAX GmbH
PRODUCT SONAX XTREME Car Care Series
INDUSTRY Automotive
TASK Branding, Packaging Design, Final Artwork
RESULT Brand relaunch of SONAX XTREME and roll-out of complete product range
BENEFIT
  • New-positioning of SONAX XTREME product line
  • Brand relaunch (logo and brand visuality) for an improved and more direct target group appeal
  • Relaunch of packaging design (basic design, images, typography)
  • Roll-out of complete product range (photo shootings, graphic design, final artwork, production support)
CONTACT Dirk Rose