PEDAG. PACKAGING IN VARNISH AND LEATHER.

PACKAGING IN VARNISH AND LEATHER.

The globally successful company Sebapharma has a very extensive product range. Nearly all categories within the market of cleansing and skin care body cosmetics are offered under the brand Sebamed. Particularly, consumers with sensitive skin trust in the products of Sebamed.

The task of B+P was to bring together the previously independent pharmacy product line “Sensitivity” with the established range “Dry Skin”. In this connection, the existing design concept was expanded with the USP “Fragrance-free” as well as visually highlighted.

The challenges were to make the brand Sebamed with its medical standards even more medical and to design the characterized white packaging even more fragrance- and color-free. The result of the design creates this balancing act: independent identity of the new product line as well as integration into the existing Sebamed range.

CLIENT Sebapharma GmbH
PRODUCT Sebamed - Dry Skin / Fragrance-Free
INDUSTRY Cosmetics
TASK Packaging Design
RESULT
  • Relaunch of the complete shoe care range
  • Re-Positioning of the brand in the premium segment
BENEFIT
  • Integration of the independent product line into the extensive product family of Sebamed
  • Packaging design to emphasize the performance features „dry skin“ and „fragrance-free“.
CONTACT Dirk Rose